ASTA China Summit Intro


ASTA China Summit 2017, jointly hosted by Guiyang Municipal People’s Government, Guizhou Provincial Tourism Development Committee and American Society of Travel Agents (ASTA), while being organized by Guiyang Tourism Development Committee, will be held from November 8th, 2017 to November 12th, 2017 in Guiyang, Guizhou, China

Following from the success of ASTA Global Convention (AGC) while considering China's and U.S.'s demand of cross-border tourism, ACS 2017 is the first-ever international tourism event tailored to China's inbound tourism market. The summit aims to build a platform to boost tourism promotion, tourism innovation and tourism industry development. Through a series of fast and efficient marketing methods, such as brand promotion, product promotion, selected fam trips, business cooperation, interaction and penetration, etc., the summit endeavors to raise the international recognition of the destination and create a more prosperous inbound tourism market in China. Meanwhile, it also attempts to facilitate Guizhou and tourism enterprises in Guizhou to expand their business.  

ASTA, as the world's largest and most influential travel industry association and the largest travel agent association in the United States, has invited numerous international buyers to the ACS 2017. The first ACS is tailored for the Chinese tourism market by ASTA in order to facilitate the development of China’s inbound tourism market through a series of initiatives, such as Fam trips, tourism trade show, industrial education and training, industrial information sharing etc. At the same time, it aims to raise the awareness and enhance the influence of Guizhou in the world, helping make Guizhou into a world famous tourist destination.

Beyond Summits Ltd, as the exclusive representative of ASTA in China, is responsible for the coordination and execution work for the event.

Name of the Summit: ASTA China Summit 2017 (ACS 2017)

Time: November 8th-12th, 2017

Host City: Guiyang, Guizhou, China

Venue: Guiyang International Eco-conference Center (No.1 Zhongtian Road, Guanshanhu District, Guiyang City, Guizhou Province, China)

Participants:  Numerous international buyers and some guests from China tourist destinations and tourism enterprises have been invited to the ASTA China Summit 2017.

Hotel for Foreign Guests: Hyatt Regency Guiyang (No. 7 Zhongtian Road, Guanshanhu District, Guiyang City, Guizhou Province, China)

Official Website of the ASTA China Summit:


Focus on China’s inbound tourism, boost China’s outbound tourism.


ACS 2017 consists of 3 parts – Fam trip, industry conference and travel trade show. There will be fam trips arranged before and after the summit for international travel buyers to experience the destination themselves and get first-hand travel information. Furthermore, based on the current status of China’s tourism market, the tourism industry conferences will be held to facilitate the thorough communication of US and China’s tourism industry as well as help the destinations and tourism enterprises expand their business. And hopefully, the conference will generate strong subsequent influence to drive the destination promotion, the inbound tourism development and the sales of regional interline tourism products. During the Summit, a trade show will be held to provide the opportunity for international buyers to study and purchase China inbound tourism products.

To sum up, large numbers of participants from North American tourism enterprises will join the summit, which would be a great business opportunity for Chinese tourism organizations and enterprises to reach numerous North American travel agencies, travel enterprises and tourism professionals without going abroad.

- Chinese tourist destinations can take this opportunity to communicate with North American travel agents face to face, so as to promote their destination brand images.
- China travel enterprises can expand their overseas business, sell international tourism products and have in-depth communication with overseas tourism professionals; they can also develop more saleable Chinese tourism products and discuss the corresponding distribution channels by joint efforts of the two sides.
- North American travel enterprises can experience a variety of Chinese tourist routes, have a better understanding of China and Guizhou tourism products, enrich their Chinese tourism product lines and get opportunities of directly communicating and expanding cooperation with Chinese partners.
- Tourism professionals can make contact with professionals and staff of other tourism enterprises from home and abroad.