ASTA China Summit 2017 (ACS 2017) is ASTA's (American Society of Travel Agents) first-ever grand event tailored to China's tourism market by meeting the actual demand of both Chinese and American tourism industries. The summit aims to boost China's inbound tourism through destination image branding, tourism product promotion, selected fam trips, cooperation, interaction and penetration, etc. ACS expects to seamlessly connect overseas agencies and tour operators with China domestic tourism enterprises for business cooperation as well as for the communication of the new concept and new idea of China's tourism development.

ACS 2017 consists of 3 parts – Fam trip, industry conference and travel trade show. There will be fam trips arranged before and after the summit for international travel buyers to experience the destination themselves and get first-hand travel information in China. Various forms of tourism industry conferences will be held with different themes, backed up by social networking activities, in an effort to promote China's inbound tourism development and the sales of regional interline tourism products. And the trade show will be organized to drive solid business results efficiently for insiders of tourism industry. It provides the opportunity for international buyers to find and purchase China inbound tourism products and is finally expected to achieve more fruitful dialogues between buyers and sellers so as to guarantee the effectiveness of the event as and its post-event values.

The first ACS, jointly hosted by Guiyang Municipal People’s Government, Guizhou Provincial Tourism Development Committee and American Society of Travel Agents (ASTA), while being organized by Guiyang Tourism Development Committee, will be held from November 8th, 2017 to November 12^th, 2017 in Guiyang, Guizhou, China.

Beyond Summits Ltd, as the exclusive representative of ASTA in China, is responsible for the coordination and execution work for the event.